First ever post by Anna on the Boxpop!
Yesterday, Steve wandered down to the overpriced Franklins on King St and bought a new deodorant.
Whoop-de-do, I hear you say. Well, let me tell you that this, as it turns out, is a big deal. All day yesterday I felt like there was a different man in our house. It’s not that Steve’s old deodorant was anything that amazing, but it was just what he wore. What he’s worn for longer than I’ve known him and longer than we’ve been married (which is nearly six years).
You see, it wasn’t that the old can ran out and Steve just didn’t get the normal one to replace it. Steve’s old deodorant was made by Rexona (try reading that and not saying “it won’t let you down” in your head), which is owned by Unilever.
Unilever own heaps of companies, one of them being Lynx. You may have noticed that for many years Lynx has employed a particularly feral style of advertising relating to women, and have consistently refused to change their ways. With the recent launch of their campaign for the Lynx Lodge, we thought it was high time that we took our enviable Austudy income and undertake a boycott of Unilver products. They own a lot of companies; Lipton, Dove, Bertolli, Sunsilk, Vaseline, Pond’s, TIGI, OMO, Surf, and Domestos to name a few.
Suffice to say, this little change is weirding me out. Steve just smells different. As it turns out this is one boycott that will take some getting used to. I think I’ll have to accompany him next time he goes deodorant shopping.